The eyewear store industry has been around for decades but it wasn’t until recently that one store changed the way people buy eyewear. The store, called Warby Parker, revolutionized shopping for eyewear and has become a major success story.
Warby Parker’s Origin Story
Warby Parker was founded in 2010 by four friends from the Wharton School of Business. They wanted to create an accessible and affordable way for people to purchase eyewear. The idea of a one-stop shop for glasses and sunglasses was born.
The Warby Parker Difference
What sets Warby Parker apart from other eyewear stores is their unique approach to shopping. Through their website, customers can browse through a selection of glasses and sunglasses, try them on virtually, and purchase them right then and there. Warby Parker also offers a free home try-on program, where customers can select five frames to try on at home before committing to a purchase.
Riding the Wave of Success
Since its launch, Warby Parker has seen tremendous success. They now have over 70 stores across the United States and Canada, as well as a growing online presence. They have become a favorite among fashion-savvy millennials and have garnered a cult following of loyal customers.
The Future of Warby Parker
Warby Parker’s success is a testament to the power of innovation and the importance of customer service. The company has no plans to slow down anytime soon and is looking to expand its reach and offerings even further. With its unique approach to shopping, Warby Parker has revolutionized the eyewear store industry and is sure to remain a leader for years to come.