# NTUC Income: Pioneering Affordable Insurance Plans in Singapore
Since its establishment in 1970, NTUC Income has been providing innovative and competitive insurance solutions to Singaporeans. With its roots in the labour union, NTUC Income is the first and largest life insurer in Singapore, and has since expanded its offerings to include general, health and motor insurance.
## A Pioneer in the Life Insurance Industry
NTUC Income has been a pioneer in the life insurance industry, launching the first whole life insurance plan in Singapore in 1972. It has since become a leader in providing life insurance solutions, offering a wide range of term, whole life, endowment and universal life plans.
## Innovative Solutions for Motor Insurance
In addition to life insurance, NTUC Income has also been providing innovative and competitive solutions for motor insurance. Its motor insurance plans are designed to meet the needs of different drivers and vehicle owners, offering options such as third-party liability, comprehensive, third-party fire and theft, and motor excess insurance.
## Comprehensive and Affordable Health Insurance
NTUC Income also offers comprehensive and affordable health insurance plans that provide coverage for medical expenses, hospitalisation, critical illness and disability. These plans are designed to help individuals, families and businesses to manage their healthcare costs more effectively.
## Focusing on Financial Inclusion
In recent years, NTUC Income has been focusing on providing insurance solutions to the growing number of underserved and financially excluded populations in Singapore. It has been rolling out innovative products and services, such as the Income Shield Plus plan, which provides financial protection for low-income families and individuals against the financial impact of critical illnesses.
## Making Insurance Accessible and Affordable
NTUC Income is committed to making insurance accessible and affordable for all Singaporeans. It offers a range of discounts and promotions to make insurance more affordable and offers convenient payment options such as e-payments and installment plans.
## Investing in Technology
To stay ahead of the competition, NTUC Income is investing in new technologies and solutions. It has launched a mobile app to make insurance more accessible and convenient, and is rolling out digital solutions such as automated underwriting and paperless applications.
## A Commitment to Social Responsibility
In addition to providing innovative insurance solutions, NTUC Income is also committed to social responsibility. It has launched a number of initiatives, such as its “Care For Life” programme, which provides financial assistance to low-income families, and its “Friends of Income” programme, which provides mentorship and job opportunities to youth.
## Conclusion
NTUC Income has been a pioneer in providing innovative and affordable insurance solutions to Singaporeans since its establishment in 1970. With its commitment to providing financial protection and making insurance accessible and affordable to all, NTUC Income continues to be a leader in the life, motor and health insurance industries.